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On the Microsoft Store Windows 11 Pro costs €259, with us Windows 11 Pro costs 7,99€. It’s normal to wonder how that’s possible and whether everything is above board. Here we explain why digital licences cost less, what European law says and how to spot a reliable seller.
In short
Microsoft sells the retail version at list price. But there are other channels: volume licences bought by companies and distributors, OEM licences meant for PC makers (like Windows 11 Pro for 1 PC) and resold licences. Online resellers buy in large quantities, have no boxes or shops and deliver only the key by email: that’s why the price is much lower.
With the UsedSoft v Oracle judgment of 3 July 2012 (case C-128/11), the Court of Justice of the European Union ruled that whoever sold a perpetual software licence cannot prevent its resale: the distribution right is “exhausted” by the first sale. This also applies to software downloaded from the internet, provided the first buyer stops using their copy.
In practice: buying a genuine licence from a reseller in the EU is legal. This applies to Windows, Office and other programs. Using illegally generated or stolen keys, or keys meant for a different use than stated, remains prohibited. This article is for information only and is not legal advice.
| What to check | Good sign | Warning sign |
|---|---|---|
| Who sells | Company with name, registration number and address | Only a made-up name or a social media profile |
| Invoice | Invoice or purchase receipt | No receipt |
| Guarantee | Replacement or refund if the key doesn’t work | “No refunds” |
| Support | Help with activation and downloads | No contact after payment |
| Reviews | Verified, recent reviews | No reviews or only identical ones |
| Activation | Key entered in the program or in Settings | Cracks, “activators” or programs to download to force activation |
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If the key is genuine and activated correctly, no. Avoid cracks and activators instead: they are illegal and often contain malware. To protect your PC, use a good antivirus.
A genuine licence activated correctly stays active. If you see an error code, check the most common activation errors. If a key were ever blocked, a serious seller replaces it.
Yes, they are genuine licences tied to the PC you first activate them on.
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